Our job was to educate both existing and new of Belk's ongoing commitment to state-of-the-art printing. We added the word "Technologies" to the name and gave them a new brand identity system including building fleet signage, a comprehensive collection of business papers, and a brochure that won them Sappi Paper's International Best Printer of the Year Award in 2002. The symbol inside of the "O" in the brandmark represents registration marks used in printing and also a plus sign that ties in with their positioning strategy of being a "partner in the process."
