An interest in heraldic imagery led to the
notion that if families have had visual
identities for centuries (coats of arms,
etc.), why not take this idea a step fur-
ther and create modern-day systems of
visual, verbal and living brand strategies
for individuals, partners, families and
groups of friends? This also could lead
to sub-brands for personal campaigns
such as a family member's fight to over-
come cancer or a family development
campaign aimed at an early retirement.
